Writing on AI that actually changes a number
Practical pieces for owner-run South African businesses — on where AI pays, where it doesn't, and how to tell the difference. Written by Teeanu Thomas.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is making sure your business appears, accurately, when someone asks an AI assistant for a recommendation. Here's how it differs from SEO — and why the answers keep changing.
How to check whether your business appears in ChatGPT
A step-by-step method you can run yourself in ten minutes — including the three mistakes that make most people's results meaningless.
Where small businesses actually lose time
Owners lose about a third of the working week to admin. The arithmetic of a single repeated task — and why eliminating work beats speeding it up.
AI automation vs AI transformation — and why the difference costs you money
88% of organisations use AI. Around 81% report no bottom-line gain. The gap isn't the tools — and here's what to ask a supplier before you hire them.
POPIA and AI: what South African businesses need to know
What the Act requires when you put personal information through AI tools, what an Information Officer is, and practical guardrails for your team.